Knowing the fundamentals of how to publish to Instagram is, of course, essential. You can’t remain passive if you want to see more engagement with your images or your company’s profile. There are several methods you can incorporate into your Instagram marketing approach to get immediate results.
Let’s take a closer look at these four major topics so you can start on track for more likes and, as a result, a stronger Instagram presence. Who knows, maybe you’ll give the insta-famous egg a run for its money (toppling Kylie Jenner for the most likes reign)!
How to Increase Instagram Likes
You might be wondering why you should be concerned about likes.
When a buy cheap instagram followers user double-taps or clicks the heart icon on your post, it is known as a like. It doesn’t have to be one of your followers (unless you have a private account), but it might be anyone who sees your post and likes it. The more likes your post receives, the more trustworthy your account appears to be, and the more likely it is to be seen by more people.
Let’s go into the how now that you know why amassing Instagram likes is vital. I’ve compiled a complete list of ideas and tactics for increasing interaction and likes on your Instagram account, whether it’s a corporate account or a personal one. Some are simpler than others, so pick what works best for you and your company.
Distribute high-quality content
As I have stated, distributing high-quality material is essential. While images are the starting point, it does not end there. Let’s take a look at everything that goes into creating great Instagram content.
1. Photographs and movies
If your followers are regularly bombarded with low-quality photographs, they will become frustrated and annoyed, and may opt to unfollow you. Here’s how to get the optimal Instagram photo size if your photos are blurry or cropped in an unusual manner.
2. Adhere to a brand’s color palette.
When a follower visits your Instagram profile page, they shouldn’t see photographs with wildly diverse filters, colors, and content. It’d be like seeing a disorganized concert with out-of-tune instruments, just for your eyes. Make your profile seamless from post to post if you want any follower or visitor to your page to have a nice and unforgettable experience.
Choose an Instagram filter that best reflects your brand’s colors, personality, and the emotions you want to provoke. If you’re a young IT company, you might want to use more brilliant, eye-catching filters with bright hues. If you offer outdoor activities or services, you might choose to use more earthy filters with browns and greens.
@theeverygirl, one of my favorite blogs, uses a neutral, clean color scheme in all of her posts. Take a look at how lovely this Instagram is:
You may get a feel of her tastes and preferences just by looking at this page.
3. Captions with a punch
Everyone is seeking for a fast chuckle or smirk in the age of memes. This is your moment to show off your brand’s personality, so take advantage of it! Use pop culture references, industry terminology, or a sassy tone to appeal to your target audience.
Less is more in this case. While Instagram has no character limit, I believe that keeping it short and sweet is more eye-catching and memorable than writing a paragraph.
Mention your fans. Feel free to tag a follower in the caption if the post is based on a conversation you’ve had with them or was inspired by them.
This will ensure that they are notified of the new post.
Inviting followers to tag their friends is a good idea. “Tag someone who could benefit from this product or service!” is a basic example.
Begin by posing a question. Questions offer curiosity and may draw the attention of the audience.
A clever caption might persuade someone who is on the fence about loving your photo to double-tap it.
Wendy’s, for example, is known for having a strong personality on Twitter and also has fun with its Instagram remarks.
4. Promote special offers and discounts
One of my friends was just employed for a job he discovered on Instagram. The company originally advertised the position on Instagram to test the applicant pool, which was already engaged with and following the brand.
In this case, a Chicago architecture business posted on Instagram that it was searching for candidates.
This is an example of how Instagram may be used to reward devoted users. You can also do this by sharing exclusive deals or chances that aren’t available anyplace else. This will not only make your present followers pleased, but it will also encourage others to follow you and engage with your material.
5. Take your time.
You’ve probably heard the phrase “time is everything.” It also applies to your Instagram strategy. You should plan out when you will publish your material so that it is consistent. You want your posts to be consistent, not erratic. You should also be cautious of posting at the wrong times. Determine when your target audience is most engaged on social media so you can publish at that time. If you’re not sure, try it out at a few different times to see how it goes. There is no one-size-fits-all time that will work for everyone; it all depends on who you’re attempting to reach.
Participate in the Instagram community.
In any activity, including Instagram marketing, being passive only gets you so far. You must get your name and profile out there, and you must participate in order to do so. Here are some tried-and-true methods to incorporate in your plan.
1. Increase the number of people you follow
Have you ever been drawn to an account only to discover they follow three people? When you only follow a few people, your credibility suffers. Making it a practice to follow a few new accounts every day is something I advocate. It’s likely that the person you choose to follow will return the favor, allowing you to develop a network of trustworthy Instagrammers in your field.
Also, take a look at these Instagram techniques for gaining more followers.
Do you want to know how to locate accounts that are worth following? Take a look at your Explore tab. Based on your own content and search queries, Instagram has chosen posts it believes you’ll like. You should be able to find some useful accounts there.
2. Show your admiration for your followers.
Make time to communicate with your followers on social media. Like their posts, leave comments, and tag them in your Instagram stories. These pleasant encounters will only inspire others to use your content in the same way. Furthermore, your account appears to be a trustworthy source, and the followers of the account with which you’re talking may be interested in following you and/or enjoying your posts.
3. Include client or user images.
Sharing photographs or videos of your consumer base is another approach to generate quick interest around your Instagram account. It not only gives your brand a human, “we care” touch, but it also gets the featured client talking. Perhaps they’ll include it in the story, tag pals in the comments, or even repost it. Their friends will now be able to see your account while they previously couldn’t.
Additionally, it may encourage more participation from your client base, allowing them to be featured as well. It’s a win-win situation for all!
4. Collaborate with a well-known figure.
You’re going to pause and take a look if you see someone you recognize on your newsfeed, especially if it’s a star you follow regularly, right? In the case of your Instagram company profile, you may use the same sense to see what the renowned are up to.
While asking Ryan Reynolds to feature in an Instagram photo using your product may not be in the budget (sadly), reaching out to recognized industry leaders that most of your followers would recognize is a more feasible tactic. People who scroll rapidly will make a double-take and, more than likely, hit the Like button as a result.
Check out how to leverage influencer marketing to your advantage — and how to find influencers in the first place — if you want to work with an influencer.
Make yourself visible.
I strongly advise against making your Instagram profile private, particularly if it is for a business or brand. This makes it incredibly tough to discover you because anyone looking at your profile won’t be able to see any of your postings. To click the Follow button, they’ll have to be really interested in your profile photo and description. Furthermore, you will not be visible on the Explore tab or any of Instagram’s other public areas, such as the Activity feed. If you want more engagement and likes, this is bad news.
Let’s talk about ways to make your profile more discoverable if it’s public.
1. Make use of hashtags
Hashtags will be your best friend. However, utilizing too many or low-quality ones can work against you. Instagram allows you to use up to 30 hashtags in a single post, but that’s bordering on excessive. Here’s how to use hashtags effectively: In your caption, utilize up to three that are relevant to your audience or sector. If there are any more, they should go in the comments section, where they will be less apparent right away but will still generate traffic.
Hashtags can help your content reach a wider audience and can be quite effective when used correctly. Avoid using common hashtags because your followers will be able to see right through your intentions. “#like4like,” for example, makes you appear to be trying a little too hard.
@SullyWithAStick provided an example. When you look at the image, you’ll see that there aren’t many hashtags. Actually, there aren’t any in the caption!
When you open the comments, however, you’ll notice popular dog hashtags. This assures that the post will appear when certain hashtags are searched for.
Would you like to learn more about hashtag strategy? Take a look at some of the best Instagram hashtag strategy advice from the pros.
2. Make use of location tags.
You should also take advantage of location tags. This is an essential if you want to reach a local audience. Users who want to know what’s going on in their city or area will use location tags to search Instagram. When they do, you want to appear. Include that location tag in all of your posts to ensure you’re highlighted.
This is how it appears when people search by location!
3. Obtain a spot on the Explore tab.
The Explore tab will show users what they’re interested in if they’re looking for fresh material on Instagram. Your interaction and likes will surely increase as a result of being featured on this.
What’s the best way to get on the coveted Explore tab? Instagram’s Explore feature is powered by an algorithm that makes each user’s experience unique and individualized. It curates the postings depending on the user’s engagement with the material, hashtag searches, and stuff posted to their own account.
You must understand your target audience in order to get highlighted. Know their likes, dislikes, and requirements. You’ll start appearing in Explore if you use that in your hashtag strategy and content development approach.
Make competitions available.
Contests are a simple method to create buzz and draw attention to your content. There are two types of competitions:
1. Instagram contests that you’d like to enter
This contest is as simple as it sounds: everybody who likes the post in question is eligible to win. As a reward, provide a promotion, gift, or service that is not available anyplace else. This will spread via word-of-mouth, and you’ll get a lot of likes on that particular post. You might also get Instagram followers who are interested in hearing about future contests.
Likes, tags, and comments on the post were all part of this possibility. Like-to-enter contests with merely liking as a requirement are uncommon, although they could be beneficial to fledgling Instagram profiles. You don’t want to put too much pressure on your followers right away.
2. Instagram contests that require tagging to enter
Tag-to-enter contests are similar to like-to-enter contests in that they need users to tag a specified number of friends in order to be entered. Personally, I like this approach because it actively informs your followers’ friends about the post and will very certainly result in a faster increase in your following base than the like-to-enter contest. In the long run, the more followers you have, the more likes you’ll get.
Make material that people will enjoy.
Use these methods to set your Instagram account up for success and receive more engagement on your posts than ever before. Your following count will grow as you publish high-quality content, which will only lead to more likes in the future.